According to data released by the US Census Bureau, more than 460,000 people moved to Florida between 2023 and 2024. Now, a Florida-based company has released a new platform to make it easier for potential arrivals to make the move.
“People want a fresh start, and they’re choosing Florida for good reason. Great weather, better laws, and of course it’s cheaper,” said Meyr Aviv, CEO of iMoving. “We’ve been in Florida for years, and we’re grateful for all the opportunities the state has given us.”
A Risky Trip – But Worth The Ride
In light of recent migration patterns to Florida, many moving companies have been opening new routes to the Sunshine State. But they can’t all be counted on to keep customers’ belongings safe. Nor do they offer a quick-and-easy booking process for long-distance relocation, something that’s been sorely missing from the moving industry for the past decade.
Ordinarily, customers need to collect quotes from every company they’re considering for professional moving services. This involves entering and re-entering information, and even dealing with in-home inspectors who show up to inventory items. Worse still, moving scams result in missing items, exorbitant prices, and underqualified moving teams who aren’t who customers signed up for.
While Florida’s appeal has brought in hundreds of thousands of new arrivals, the move itself is a major obstacle for many. This is a driving factor at iMoving, an online moving marketplace where Aviv has overseen a major overhaul of the booking process.
Modernizing The Moving Process
Aviv and his team created iMoving to streamline what has historically been a challenging process. Rather than forcing potential customers to deal with in-home inspections or interviews over the phone, guests on iMoving can shop for quotes and book their moves entirely online. They also get access to a secure network of movers, handpicked by Aviv’s team of researchers.
“If they don’t meet our standards, they don’t get in. It’s simple. We don’t want our customers to be scammed, and we don’t want to work with scammers, either,” said Aviv.
The Florida-based platform has seen some major changes to accommodate the influx of new Floridians. iMoving has recently introduced a new widget, which, according to Aviv, will allow customers to book a move in just a few clicks.
“For most moving companies, you have to deal with an in-home estimate and even phone interviews. We took that out of the equation. It’s all online, nobody else is doing this.”
The in-home inspection has been a longtime stumbling block for many potential transplants. To provide accurate quotes, some moving companies insist on sending moving agents to customer homes, to document and measure every piece of furniture.
Under Aviv’s guidance, iMoving has adapted to the changing market and embraced an all-online approach. They’ve embraced recent moving trends, too.
The Data’s In – and More People Are Headed South
The US Census Bureau’s American Community Survey is a yardstick of American mobility. The most recent estimates, released in 2024, detailed moving trends from 2022 to 2023.
While the overall number of Americans choosing to move in 2023 was lower than in previous years, the number of Americans choosing to move to a new state stayed roughly the same – and has stayed the same over the previous decade-and-a-half. This means that even if fewer people are moving within their home states, out-of-state movement remains consistently popular.
That’s not all the Census Bureau can tell us, though.
In a 2024 press release, the US Census Bureau’s Vintage 2023 Estimates underscored the influx of newcomers to Florida, and to the South in general. Three counties in Florida experienced some of the highest net migration in the entire United States. Polk County saw 26,029 new arrivals in 2023, Pasco County saw 23,750, and Marion County saw 15,167. Miami-Dade County also saw 54,457 international arrivals.
The counties that experienced the highest number of departures? Los Angeles, California, with a net loss of 143,724, and Cook County, Illinois, which saw a net loss of 94,927.
The Changing Face of Florida
According to IRS data gathered by SmartAsset, new Floridians are arriving from several different states – and comparatively few Floridians are leaving. Most new transplants are coming from New York, Georgia, California, and New Jersey.
With the varied origins of these newcomers, it remains to be seen if – and how – they’ll affect the local landscape. But to one Florida-based company, the more the merrier.
Moving to Florida, Safer, Faster, and Easier
Aviv and his team are preparing for a new wave of new arrivals. They recently added their 1000th moving partner to their marketplace, which gives customers even more choice when searching for reliable transportation.
iMoving also recently celebrated its 10th anniversary. While Aviv’s team has over 30 years of combined experience in the moving industry, moving was a relatively recent project that grew out of a perceived need for stress-free booking and moving. Now, they’ve grown to a company with over 50,000 customers, and moving partners across the United States.
But while their platform has succeeded in streamlining the moving process for many Americans who want to make Florida their new home, there’s still a lot of work to be done.
“It’s been a great 10 years, and I think we’re ready to do a lot more,” said Aviv. “We’ve helped people move, and we won’t stop. But we’re going to launch some new tools that’ll change things in the industry.”
Data Sources:
iMoving – About Us
https://www.imoving.com/about-us/
US Census Bureau – Net International Migration Drives Highest U.S. Population Growth in Decades
US Census Bureau – United States Migration/Geographic Mobility At A Glance: American Community Survey 1-Year Estimates
Smartasset – Where People Are Moving to Florida From – 2024 Study
https://smartasset.com/data-studies/moving-florida-2024
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