Having a website for your business is good practice because everyone is heading online. Now, you need to ensure that it’s secure for several reasons, five of which you will see below.
To Boost Your Business’s Reputation
When your business has a secure website, it comes across as being more reputable. With about 1.8 billion websites operating at the same time daily throughout the world, it’s good to give yours a chance at getting a better audience by making it secure. This will give people accessing it peace of mind, and they will be likely to keep doing business with you. If it comes up as secure, you will have an easier time getting people to trust your business and brand in general, which is what everyone wants for their business in the end.
Hacking is Becoming More Common
A secured website will be more likely to load faster and have fewer attempts at being hacked, whether successful or not. There are more reports of hacks and attempted hacks, which should inspire you to do your best to avoid being the victim of a malicious hacker. Whatever your website is about, there’s a real risk of having it hacked, and so you need to keep it safe to safeguard the investment you made when having your website created.
To Keep Your Customers Safe
When you invite people to browse your website, you need to make sure that they’re safe while interacting with it. Since businesses are up to four times more likely to experience a burglary than a home, the same goes for business websites. Hackers know that if they can find their way into a business website, they’re likely to find many people’s personal information, which will be valuable if they want to steal funds and identities or perform other forms of fraud. It’s your responsibility as the business owner to make sure that the personal information entrusted to you by people is safe and secure, and you will enjoy their loyalty for a long time to come.
So You Don’t Lose Revenue
The same way you would take out insurance for a store or other valuable asset is the same reason you need to invest in security for your website. Experiencing a hack will cost you a lot of resources, time, and potential interactions with your website. The downtime you will experience when trying to restore your website after a hack or malicious activity will be revenue that your business loses. Rather than take the chance that this might happen, take the time to have your website secured by an expert right from the moment you set it up.
To Avoid Having It Blacklisted
Finally, browsers tend to distrust websites that aren’t secure. More and more people are also becoming aware of the dangers of using unsecured websites, so they will be more likely to blacklist it on their own. This is even if their browsers don’t flag your website as suspicious. While it gives your business a wider reach, it’s essential to make sure it’s secure so more people will feel confident about browsing it. Out of people responding to a poll, 26% of them noted a phone number written on an outdoor billboard, while 28% noted a website address on a billboard. This shows that you can reach more people by including both your website and phone number in the advertising media you use.
The reasons outlined above show why you need to take steps to secure your website today. The risks of not doing so far outweigh any savings you would make in the end, so get your site secured and upgrade your digital real estate.
