SEO refers to Search Engine Optimization. SEO is the creme of internet marketing today. Small businesses looking to build their online presence should get on the local SEO wagon ASAP.
It’s evident that Facebook ads and google ads are good sources of traction and traffic to websites, but they don’t provide as much organic traffic as local SEO. Many people use their mobile phones to look up services and businesses online in this day and age. Optimizing your website and online presence to match these searches helps boost your presence on search sites such as Google.
To make the most out of local SEO, you need to understand your audience and use methods that offer them a value proposition to convert them from viewers to clients. Having a “Google My Business” page in addition to your business profile increases your visibility on google when your local target audience does a search related to your business.
Local SEO makes it easy for customers looking for your products and services to get you online. If you are a local business offering a service, say plumbing or electrical wiring, it is all-important to have local SEO to enable your business profile to show up when customers around your region are searching for plumbers online. The customers may already know that the services exist, but they do not know about your business. If you optimize your profile to match their searches, google matches you up with them too.
Hiring a good SEO company that understands your business is also important. They will work with you to identify your target market and convert your viewers into customers. While it may be possible to do local SEO yourself, it is too time-intensive and there is a significant learning curve involved.
Ads are expensive in that you need to renew them to keep them active. On the other hand, SEO requires only a one-time cost to set up, and you’ll be good to go for years. Search Engine Optimization withstands the test of time. With well carried out research on keywords and finetuning your website to match what customers search for online, you will get your page or website to be seen by more people, attract better audiences and rank much higher on the search engine.
Another way to make good use of local SEO is optimizing your business site for mobile. Recent studies have shown that more and more people are actively switching from desktops to mobile phones for internet services. Improving your site using copy, images, and large visible fonts makes it easier for viewers to navigate your website from their devices. The easier it is for people to access your site through their phone, the more likely they are to convert to potential customers.
Another way to optimize your website to search engines is location tagging on your posts. For example, suppose you own a baking business. In that case, you would want to name a post ‘Cakes and Confectionery in Miami.’ This will enable Miami customers to find your business online much more accessible than if you just named the post ‘Cakes and Confectionery.’ Using local landmarks in the names of your posts will also attract viewers looking for those landmarks, and they will be able to notice your business.