Home Business Kraft Opens DC Grocery Store to Support Government Workers

Kraft Opens DC Grocery Store to Support Government Workers

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You can tell a lot about people and businesses when there is a disaster or tragic situation. With the government shutdown entering its second month, families are worried about bills and feeding their families.

As Floridians, we know what survival mode feels like. When hurricanes hit, many of us were directly impacted and waited on lines for gas, water and necessities. Hurricanes also bring out the best in people. Neighbors help neighbors. Strangers step up to the plate with donations.

We are particularly impressed with a new program launched by the people at Kraft (as in Kraft Mac & Cheese) to help government workers in Washington DC and give them one less thing to be worried about.

If you have friends or relatives who live in the DC area, please share this information with them.

Faith Based Events

Kraft Now Pay Later”

Earlier this week, Kraft opened a pop-up grocery store in Washington, D.C. called “Kraft Now Pay Later” that helps federal government workers during the government shutdown. An estimated 800,000 government workers* are impacted by the government shutdown and many in the Washington, D.C. area as the federal government is the largest employer.

Many of the workers affected are parents who don’t need the added stress of feeding their families. Kraft is stepping in and helping them stock up on staples like Kraft Mac & Cheese, Kraft Natural Cheese, Kraft Singles, Kraft Salad Dressings, Kraft Mayo and Kraft BBQ for their dinner tables.

The pop-up store will be open through January 20, 2019 at 1287 4th Street NE, two blocks from Union Market. Current federal government workers holding their government ID will be able to shop and take home a bag full of Kraft products for their families. In return, Kraft asks workers (if they can) to pay it forward by donating to their charity of choice or someone in need once they are able to do so.

“During the government shutdown, parents should not have to worry about putting dinner on the table because they aren’t receiving a paycheck,” says Sergio Eleuterio, Head of Marketing for Kraft. “Kraft stands for families and we want to support the families who have built our brands. This store is one way we can help those affected get the grocery staples they need. And we celebrate all who are doing their part to help.”

For more information on Kraft’s initiative and a full list of other available support in the DC area please see visit bit.ly/KraftNowPayLater.

 

Terri Lynn has earned a reputation as a dynamo in the fast-past world of high profile public relations. Her blue chip press contacts, dazzling creativity and unstoppable determination, combined with superb writing skills, consistently produces extensive media coverage for her clients. She’s regarded as tenacious, persuasive and always gets the job done!