The hospitality industry is a multi-billion dollar industry. Based on 2018 statistics, the hotel industry is expected to sustain growth at 6-7%. At the same time, corporate travel is expected to rise by 6.1% before the third quarter of 2019.
STR Global 2012 estimate showed that there are about 187,000 hotel chains offering 17.5 million guest rooms around the globe. There is no doubt that it is indeed a great time for this industry. Whether you own a hotel, are a shareholder, or are interested in hotel investment, this industry is making big profits at the moment.
Trends have emerged that will change the hotel industry in 2019. Condo hotels are once again becoming popular. The best way to maximize your investment in the hotel industry is to monitor these trends and take advantage of them as soon as possible.
To make it easier, we’ve compiled some of the most interesting tips and trends for the hotel industry in 2019.
Top Tips and Trends for Hotel Industry in 2019:
- Eco-Friendly Rooms
You might not care so much about the earth’s sustainability, but millions of people all over the world are beginning to take this topic seriously and therefore looking for eco-friendly rooms when they travel. These people want to reduce their carbon footprint.
A new study showed that top hotels are already selling their eco-friendly rooms faster than other rooms. If you are looking to attract more environmental-conscious customers in 2019, be sure to make your hotel rooms are eco-friendly. You might also like to know that customers may be willing to pay more for an eco-friendly room. Thus, it is a win-win situation for you and your customers.
- Partnership With Influencers
All over the world, from the United States to Europe, hotel managers are working with influencers to deliver their brand message to the right market. Working with an influencer can give you the exposure you need to attract lots of customers. A good influencer can help you attract more guests by highlighting different experiences a guest can enjoy by using your hotel.
- The Rise of Condo Hotels
This type of hotel has features such as world-class amenities, stunning architecture, and services that set it apart. More importantly, they are becoming popular once again. Now is a great opportunity to invest in condo hotels. Perhaps, the investment in Condo hotels is the biggest trend we’ve seen in the hotel industry in 2019 so far.
- Smart Rooms
Millennials love technology and they love smart rooms. They want to stay in a tech-friendly atmosphere when traveling. One of the ways to attract more guests and keep them extremely satisfied is by equipping your hotel rooms with gadgets and devices such as voice assistants and even automatic lightning.
- Responsive/Personalized Marketing
Hotels that offer responsive and personalized marketing are getting more guests. This also entails responding to their questions and remarks. Hotels around the world have staff that responds to social media reviews on Facebook and on travel websites such as TripAdvisor.
When you provide responsive and personalized marketing, you can easily attract new guests and turn your one-time guests to loyal guests. This is also a great way to build a better brand image.