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How To Embrace Creative Thinking as a Business Owner


As a business owner, creativity is essential to help you stand out from your competitors, develop innovative solutions, and propel your company to success.

However, it can be challenging to cultivate a creative mindset in the midst of daily operational demands, financial constraints, and other business-related stressors. Here are some proven tips to help you embrace creative thinking as a business owner.

Foster a Culture of Curiosity

Curiosity is the foundation of creative thinking. As a business owner, you can cultivate a culture of curiosity by encouraging your employees to ask questions, explore new ideas, and challenge assumptions.

“For instance, you can hold brainstorming sessions where everyone is encouraged to share their ideas without fear of judgment or ridicule,” suggests Justin Soleimani, Co-Founder of Tumble. “You can also provide resources and tools that promote learning and experimentation, such as access to books, podcasts, training sessions, and innovation labs.”

Another way to foster curiosity is to embrace diverse perspectives. Encourage your employees to come from different backgrounds and experiences. Encourage them to bring different perspectives to the table and collaborate to solve problems. This diversity can bring solutions that might not be available to a team of like-minded individuals.

Embrace Failure as Part of the Creative Process

Failure is an essential component of the creative process. In a business context, failure can be painful and costly. Try to view failure as a learning opportunity rather than a sign of incompetence or weakness.

“By embracing failure, you can adopt a growth mindset and use the experience to iterate, refine and develop your ideas further,” says Cody Candee, Founder and CEO of Bounce. “One way to embrace failure is to promote experimentation and rapid prototyping. Allow your employees to test new ideas and products on a smaller scale before launching them publicly. This way, you can get customer feedback and refine your approach before committing significant resources to a project.”

Many business leaders say you are not pushing yourself hard enough if you are not failing. Don’t fear failure, and remember what waits on the other side.

Step Outside Your Comfort Zone

To foster creative thinking, stepping outside your comfort zone and trying new things is essential. This can include exploring new industries, taking on different projects, or collaborating with different people.

“One way to step outside of your comfort zone is to attend industry conferences and events,” explains Sanford Mann, CEO of American Hartford Gold, a company providing people the opportunity to invest in a Gold IRA. “These gatherings offer an opportunity to network with like-minded individuals, learn about emerging trends, and gain new insights and perspectives that can spark creative ideas.”

When you challenge yourself to take risks, you open up new opportunities and growth opportunities. Set this example for teammates and peers, and you’ll create a culture that never stagnates.

Make Time for Creativity

As a business owner, finding the time to be creative can be challenging. Between managing daily operations, handling administrative tasks, and handling other duties, creativity can quickly fall by the wayside.

“Making time for creativity is essential to foster a culture of innovation and ensure that you continue to develop new ideas and approaches,” advises Patricio Paucar, Co-Founder and Chief Customer Officer of Navi. “One way to make time for creativity is to schedule it into your calendar. Block off time each week or month for brainstorming sessions, innovation labs, or other creative activities.”

You can also encourage your employees to set aside time for creativity by providing flexible work arrangements, such as remote work or flex time.

Embrace Interdisciplinary Thinking

Interdisciplinary thinking involves looking at problems and challenges from various angles and perspectives. It involves breaking down the boundaries between fields and specialties and seeking diverse viewpoints to inform your decision-making.

“As a business owner, you can encourage interdisciplinary thinking by bringing in experts from different fields to consult on specific projects or by encouraging your employees to develop skills and knowledge outside of their core area of expertise,” suggests Matt Masiello, Chief Marketing Officer of BabyBuddha, who offers items like an electric breast pump to help nurisng moms take back their freedom. “By embracing interdisciplinary thinking, you can develop more comprehensive and innovative solutions that draw from multiple areas of knowledge.”

Look at problems from multiple angles and incorporate diverse viewpoints whenever possible. You will develop products that are more likely to meet your customers’ needs and have a greater impact in the marketplace.

Develop a Culture of Experimentation

Experimentation is the process of testing new ideas and approaches in a controlled environment. It involves taking calculated risks and using data to inform your decision-making.

“By developing a culture of experimentation, you can encourage your employees to try out new ideas and approaches without fear of failure,” says Max Schwartzapfel, CMO of Fighting For You. “This can lead to more innovative and creative solutions, as well as a greater sense of ownership and investment in the company’s success.”

To develop a culture of experimentation, you can set up pilot programs or test markets to try out new products or services before launching them on a larger scale. You can also encourage your employees to share and test their ideas in small groups before scaling them up.

By collecting data and feedback throughout the experimentation process, you can refine your ideas and develop better solutions over time.

Create Space for Reflection and Ideation

Creativity requires space and time to develop. As a business owner, creating a physical and mental environment that supports creative thinking and ideation is important.

“This can involve creating designated spaces for brainstorming and ideation, such as innovation labs or creative workspaces,” shares Kim Walls, CEO and Co-Founder of Furtuna Skin. “It can also involve setting aside time for reflection and introspection, such as taking walks or breaks during the workday, or scheduling regular retreats or off-site meetings to generate new ideas and develop new strategies.”

Creating space for reflection and ideation can also involve fostering a culture of mindfulness and self-awareness and promoting work-life balance. By encouraging your employees to take breaks and recharge their batteries, you can help them develop a more creative and productive mindset. Additionally, by cultivating a workplace culture that values wellness and mental health, you can create an environment that is more supportive and conducive to creativity.

Use Storytelling To Inspire Creativity

Storytelling is a powerful tool for inspiring creativity and innovation. By telling stories highlighting your company’s values, mission, and purpose, you can inspire your employees to think more creatively about their work and its impact on others.

“People want real-life examples that inspire and drive them forward,” says Nicholas Mathews, CEO of Stillwater Behavioral Health. “Consider sharing success stories that highlight your company’s achievements and stories that illustrate the challenges and setbacks you have faced along the way. To use storytelling to inspire creativity, you can also encourage your employees to share their own stories and experiences.”

By using storytelling to inspire creativity, you can create a more engaged and motivated workforce more likely to generate new ideas and solutions. There’s always an opportunity to share stories, from daily meetings to conferences or team-building events.

Practice Empathy in Your Decision-Making

Empathy involves the capacity to comprehend and relate to the emotions of others. As an entrepreneur, embracing empathy can enable you to devise innovative and impactful strategies that cater to the requirements of both your customers and employees.

“To practice empathy in your decision-making, you can seek out feedback from your customers and employees to inform your decisions,” suggests Andrew Mavis, CEO of 98Strong. “Put yourself in your customers’ and employees’ mindsets, and consider how they might experience your products, services, or workplace culture.”

By practicing empathy, you can develop a deeper understanding of the people you serve and create solutions more likely to meet their needs. This approach also leads to a more engaged and cohesive workforce.

Embrace Failure as a Learning Opportunity

As a business owner, embracing failure as a learning opportunity rather than a setback is important. When your ideas don’t work out as planned, you can use that experience to refine your approach, learn from your mistakes, and generate new ideas.

“To embrace failure as a learning opportunity, you can create a workplace culture that values experimentation and risk-taking,” advises Seth Besse, CEO of Undivided. “This can involve celebrating your team’s successes and failures and using those experiences to generate new insights and ideas.”

This can also involve encouraging your team to share their failures and what they learned from them to help create a culture of transparency and continuous learning.

Let the Creative Process Fuel Business Success

Creativity in business is essential for driving innovation, growth, and success. Nearly every entrepreneur values their creative process, and that’s not a coincidence.

By embracing creative thinking, you can set your business apart from your competitors and position yourself for long-term success in a constantly changing business landscape.