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Are You Wearing The Wrong Shoe Size? Now There’s An APP For That!

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Image via Engadget

Nike has been experimenting heavily with augmented reality for a few years now, and the company is continuing to work on new experiences powered by the technology. The sportswear giant is now introducing Nike Fit, a feature that uses a combination of computer vision, scientific data, artificial intelligence and recommendation algorithms to scan your feet and find the right shoe fit for you. And you can do it all in augmented reality, using the Nike app on your smartphone. Nike says that, according to industry research, over 60 percent of people wear the wrong size shoes. With Nike Fit, the company is hoping to solve that problem.

The AR experience itself is fairly simple: You open up the Nike app, go to a product page and, next to where there’s usually a menu that lets you pick the size of your shoes, you’ll see a new option to measure your feet. From there, the camera will pop up and you’ll be asked to stand next to a wall and point your smartphone at your feet, which will prompt a view that uses two AR circles to level your phone. Once the feature recognizes your feet and your physical environment, it starts scanning your feet and then tells you your ideal shoe size for Nike footwear. The entire process takes less than a minute.

Engadget, excerpt posted on SouthFloridaReporter.com, May 11, 2019

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Engadget is the definitive guide to this connected life. Technology isn't all about bits and processors. It's the car with no driver, human organs printed in a lab and leisurely flights into space. It's the future and we're here to tell you all about it. Since 2004, Engadget has exhaustively covered cutting edge devices and the technology that powers them. As we enter our second decade, we're looking beyond the gadgets themselves to explore how they impact our lives.
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