Managing corporate events means maximizing the return on investment for each gathering by facilitating meaningful interactions between attendees on the company’s behalf. An event planning company sees that every detail, no matter how minor, is taken care of.
Today, we’ll examine some of the best concepts in corporate event management and how the best event planners bring them to life.
Most executives think that events are the most significant marketing channel for accomplishing business goals. Check out some of the best tips for organizing a corporate event.
Get People Pleasing Party Food
At any event, what is the one thing people look forward to the most? Yes, it’s food. If people like the food, it means half your party is successful. It can be a little difficult to manage this on your own, but to ensure your happy hour is successful, you can hire a happy hour catering service to make a special menu for you.
It takes a lot of planning and execution time to gather the supplies, accommodate food sensitivities, and cook the dish. You can concentrate on other parts of your event and ensure that everything works properly if you hire a caterer.
Plan Some Giveaways
When employees are very tired, their work can drop by up to 33%. Nearly 54% of workers are less likely to stay with the same company. Adding some friendly competition or a fun prize to the team happy hour might get everyone more involved, excited, and re-energized.
The cost of the prizes doesn’t have to be exorbitant, and it’s a great opportunity to hand out free goodies. Personalized barware, such as shot glasses, pint glasses and cocktail shakers, are excellent options for a Happy Hour or drink-themed gift. Gifts of clothing or drinkware, such as water bottles or portable mixers, are also good. Gifts like these can be given to employees as a means of enjoyment and appreciation.
Send Invitations Ahead of Time
For large events, especially business-to-business (B2B) events, tell guests about the date a year ahead of time. Most online event organizers (60%) even credit social media for helping them draw in a high-quality crowd.
When you give them three weeks’ notice, it’s long enough to make sure they aren’t already booked but short enough to make sure they remember your event. Send your event invitation a few months ahead of time if it’s a holiday or if you know your chosen date will be popular.
When it comes to big business events, it’s even more important to choose a date months or years in advance. This is because firms often have long procurement cycles, and it can take several months for budgets for travel and education to be approved.
Explain the Bigger Picture
As the firm’s representative for the event, your major objective is to inform the event planner about the company. Event organizers most likely have little knowledge of your business and its culture before the event.
The finest information they can get is from you. Give the event planner as much information as you can about the event’s past, the leadership’s objectives, and your impressions of the event’s general atmosphere.
Do you see a formal meeting to discuss the company’s yearly strategic goals? Or is this a retreat where workers may relax and receive praise for their hard work? It is beneficial to plan in advance and jot down your ideas as you consider what makes an event effective.
Even some images may be included in the planner to serve as inspiration. The easier it is for the planner to work with you to produce a fantastic event, the clearer your vision must be.
Establish the Roles and Duties
Although the planner will take care of many of the specifics, they will probably come to you for some. During your initial encounter, find out what they require from you and how you can best contribute to the success of the event.
They’ll value your consideration and want to assist. Tell the planner about the internal resources you can use, such as departments or certain individuals who are willing to assist.
Pre-event communication with guests, coordination with corporate leaders about the status of the planning, and overseeing the event’s overall strategy will probably fall within your purview. Beyond that, you have a lot of control over the jobs you undertake.
This is a good moment to let the planner know if there is anything you know for sure you want to accomplish yourself or that you are unable to do. Do not be averse to speaking up. The event planner’s first concern is making sure you and the business are satisfied with the outcome.
Certain Tasks Should be Left to the Experts
The truth is that there’s a good reason you engaged a planner. You must rely on the planning team to manage the specifics you haven’t taken on, even though it could be difficult. When you are aware that you are ultimately accountable for the incident, this might be challenging.
The planners won’t be able to perform their tasks if you supervise or try to become too engaged. So inhale deeply, and concentrate on the larger picture. Enjoy the extra time you have now that you have given the specifics to your dependable event planning staff.
Be Prepared For the Worst
More often than not, you’ll need to switch to Plan B. The five most crucial elements of your event should be listed. Then, prepare a contingency plan for how you’ll respond if anything goes wrong. Even if you never encounter this exact situation again, it will help you unwind and get used to quickly figuring out solutions.
Corporate event management can be challenging even on the best of days due to the many people involved, the constant flux of plans, and the wide variety of factors at play, from food service to corporate sponsorship. The best event planning service can provide invaluable advice on how to ensure that any gathering is a smashing success.