Easter is still over a month away, but it’s never too early to start stocking up on Peeps. And for 2018, Just Born—the Bethlehem, Pennsylvania-based confectionary company that’s also behind Mike and Ike, Hot Tamales, and the oft-maligned Goldenberg’s Peanut Chews—is offering up what may be its most audacious Peeps flavor yet: Pancakes & Syrup.
Yes, if what’s been holding you back from shoving Peeps in your mouth in the morning has simply been that the flavor didn’t quite match the time of day, Peeps Pancakes & Syrup are the perfect breakfast version of the sugary treat. Just Born doesn’t shy away from straight up suggesting that that’s the case. “Whether you enjoy them for breakfast or as a special treat any time of the day, Peeps Pancakes & Syrup flavored marshmallow chicks are a delicious, one-of-a-kind taste sensation that you won’t want to miss,” the official Peeps website states. Hey, give them credit for not beating around the bush.
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