Dolce & Gabbana is getting into the pasta business. The fashion house is teaming up with Pastificio G. di Martino on some posh pasta. Buzz60’s Elizabeth Keatinge (@elizkeatinge) has more.
The chiffon dress with the pasta print should have been the tipoff.
In September, the iconoclastic Italian designer house Dolce & Gabbana sent a parade of food-oriented outfits down the runway at the Paris show for its Spring 2018 collection, including high-waisted, carrot-and-radish-printed pants, a ruffled dress emblazoned with cannoli, and a skirt printed with cans of tomatoes.
Turns out, Stefano Gabbana and Domenico Dolce have food on their minds these days. Specifically pasta. This fall, the duo partnered with the venerable Italian pasta maker Pastificio di Martino to produce an extremely limited edition tin of pastas along with a D&G-designed apron. Only 5,000 of the tins will be available worldwide; fewer than 1,000 of those will be available in the U.S. for about $110 a tin.
Di Martino has been in the pasta business since 1912; its product was the first pasta to cross the Panama Canal. It’s pastas are now available worldwide and account for annual revenue of more than $163 million. In the U.S. they’re available at Whole Foods.