Using a beer advertising theme as your judicial campaign slogan has nothing to do with being a judge.
I would argue, however, that it is a clever way to build name ID, which is especially important in a judicial race. In those contests voters know little or nothing about the candidates.
Judicial campaigns are sadly not about the qualifications. It takes a effort to learn about a candidate for judge. Most voters don’t have the time and could care less.
Many voters who are otherwise well-informed end up being swayed solely by a judicial candidate’s name. A name can be appealing or a turn off. A name can hint at a candidate’s gender or ethnic background. Or a name can be memorable.
Even many political players know nothing about judicial candidates. I was in the office last week of a well-known South Florida insider. This lawyer conceded they knew nothing about the qualifications of the candidates in this and several other judicial races. This is someone who attends political events dozens of times every year!
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