Ann Taylor celebrates over 60 years of inspiring women to put their best selves forward every day with the launch of a new video titled, This Is Ann. The video highlights generations of women and the moments— personal and universal— that unite them.
As we approach National Women’s History Month, this campaign also marks Ann Taylor’s commitment to the next generation of women, with the opening of applications for the HERlead Fellowship on anntaylor.com. This is Ann calls for those watching to apply or nominate a rising high school junior or senior with the passion to create positive change in her community. The application process is open through March 18th. To learn more about HERlead or apply, please visit herlead.vitalvoices.org.
“As a brand, we believe that behind every great woman is another, and another,” said Holly Tedesco, VP of Marketing, Ann Taylor. “We have a rich history of connecting with inspiring women –– it all starts with our clients. Recent partnerships have allowed us to truly celebrate the accomplishments and creativity of women who are ground-breaking entrepreneurs and powerful forces in their fields.
This Is Ann is the product of an all-female creative team, including Grammy-nominated Meshell Ndegeocello who wrote and composed an original score for the video.
Since 2011, over 250 high school girls from across the U.S. have been trained, mentored and inspired to become the next generation of female leaders and 165 social impact projects have been funded through the HERlead Fellowship.
For more information and to view the This Is Ann video, please visit www.anntaylor.com/greatwomen.
About Ann Taylor
Ann Taylor began in 1954 with a dress and a dream. When Richard Liebeskind opened his first shop in New Haven, CT, he named it “Ann Taylor” after the best-selling dress style in his father’s own store. That dress represented his vision of the modern, stylish American woman. With that vision, Ann Taylor has grown to an iconic brand with over 200 stores across North America.