For many, flocking to Rockefeller Center to see the Christmas Tree is a must do tradition during the holidays.
Now there is a new reason to visit the iconic Plaza in May, in honor of National Missing Children’s Month. Kiehl’s Since 1851 and the Art Production Fund are presenting Jeff Koons’ Seated Ballerina, a large-scale public art installation, hosted by Tishman Speyer at Rockefeller Center from May 12 – June 2, 2017. The inflatable nylon sculpture stands 45 feet high and depicts a seated ballerina from Koons’ iconic Antiquity series.
The project aims to bring awareness to National Missing Children’s Month in an effort to support organizations like the International Centre for Missing & Exploited Children (ICMEC) that work tirelessly to create a safer world for children.
“It’s a pleasure to work with Kiehl’s and Art Production Fund on this charitable project. This partnership will increase awareness and help the International Centre for Missing & Exploited Children make the world a safer place for children,” said Jeff Koons.
“We have enjoyed a great relationship with Jeff Koons, starting with Puppy and recently with Split-Rocker, which were both a tremendous success,” said Tishman Speyer President and CEO Rob Speyer. “It’s an honor to work with the Art Production Fund and Kiehl’s and bring Jeff’s art back to Rockefeller Center. Seated Ballerina promises to offer one of those unforgettable New York experiences that will be remembered for years to come.”
“We are honored to work with Jeff Koons, Kiehl’s and Tishman Speyer to present Seated Ballerina at Rockefeller Center,” said Casey Fremont, Executive Director of Art Production Fund. “We believe in the power of collaboration, and we are thrilled to present a public art project that raises awareness of the urgent need to protect children worldwide.”
In honor of National Missing Children’s Month, Koons has also created a limited edition Seated Ballerina tin for the Midnight Recovery Collection. Throughout May, Kiehl’s will donate 100% of its net profits from the collection, up to $100,000, to directly benefit ICMEC.
“We’re thrilled to continue what’s become a Kiehl’s tradition of partnering with Jeff Koons,” says Chris Salgardo, President, Kiehl’s USA.”With more than 465,000 reports of missing children last year in the United States alone, it’s gratifying to know that via this fourth partnership with Koons and the International Centre for Missing & Exploited Children, we are able to make a difference in the lives of our children.”
“ICMEC is proud and honored to partner with our long-term friend and Board member – the great American artist Jeff Koons – and with the iconic Kiehl’s Since 1851, in a campaign that raises awareness and supports our efforts to make the world a safer place for all children,” says Maura Harty, President & CEO ICMEC.
SOURCE Tishman Speyer; Kiehl’s
Video by Reuters via Inform
