For employees at the mercy of an office thermostat, Casual Fridays provide some much-needed relief during frigid winters and the scorching months of summer. Though many offices are beginning to loosen their dress codes permanently, plenty of employees still cling to this one day a week when wearing shorts won’t raise any eyebrows and that T-shirt won’t result in an email from HR. But Casual Friday didn’t begin just as a cure for discomfort in the workplace; there was also money to be made.
In the 1960s, Bill Foster, president of The Hawaiian Fashion Guild, plotted to find a way to sell more of the colorfully designed Aloha shirts to their residents with the launch of “Operation Liberation,” which gave two shirts to every member of the Hawaii House of Representatives and the Hawaii Senate. The purpose of this campaign was to persuade the politicians to allow government workers to wear the lightweight shirts not only to beat the heat in the summer months, but also to support the state’s garment industry. The custom took off in 1966 and was given a familiar name, “Aloha Friday.”
Technology giant Hewlett-Packard claims to have sparked the spread of casual wear in the workplace around the same time in the San Francisco Bay area. Called “Blue Sky Days,” this Friday custom wasn’t just limited to clothing: HP’s founders—Bill Hewlett and David Packard—wanted people to take these days to think of more creative ideas and initiatives outside of their normal routine. This idea soon caught on throughout Silicon Valley and, eventually, into other industries.
