Home Consumer VIPs, Traffic Drama And Booming Business: How Trump Is Changing Palm Beach

VIPs, Traffic Drama And Booming Business: How Trump Is Changing Palm Beach

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Mar-A-Lago (Creative Commons Attribution-Share Alike 4.0 International license.)

By Hannah Knowles

PALM BEACH — Just down the road from the Mar-a-Lago estate where Donald Trump was assembling his Cabinet, local officials last month held their own high-stakes discussion: What to do about the traffic?

“Could we do a state of emergency?” said one member of the Palm Beach Council. “Because this is.”

Trump wasn’t the only reason the roads were congested, but his presence made things worse. The Secret Service had tightened security in recent months and started blocking off part of the island town’s main boulevard, effectively splitting Palm Beach in half.

Now Trump was headed back to the White House, and VIPs were flocking to his Florida home base. A business owner told the council one of his senior employees had just resigned because he couldn’t handle the traffic and begged for help with congestion that loomed “for at least the next four years or more,” according to an online recording.

Faith Based Events

Another council member wished everyone a happy Thanksgiving and added: “I hope it’s safe, and I hope we’re not sitting in traffic too long.”

The busy roads are just one sign of the change Trump has brought to Palm Beach, a wealthy strip of South Florida full of chic resorts and snowbirds who arrive for the winter. It’s his legal residence since 2019 and now the base of his presidential transition, with a flurry of post-election activity solidifying the town’s place at the center of the political universe — for better and for worse.

Politicians, lobbyists, MAGA influencers and business leaders are flocking to town, snapping up hotel rooms and sometimes showing up to restaurants with security. Real estate agents say they are fielding more interest in high-end properties. TV networks are camped out to cover the action, providing free publicity for the county — which has traditionally leaned Democratic but which Trump almost won this year.

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