- A new study has examined over 550 beaches across Florida to reveal which ones are the most Instagrammed.
- South Beach in Miami-Dade takes the lead, with over 9.08 million hashtags accumulated from the location.
- Palm Beach follows closely behind with 6.21 million posts, while Clearwater Beach has captured 1.79 million hashtags.
Miami Beach’s South Beach is as iconic as the films it’s featured in, from Scarface to Baywatch and Goldfinger, with over 9.08 million hashtags on Instagram to prove its fame. Stretching nearly 13,000 feet, Ocean Drive is home to some of the world’s best restaurants, luxury shopping, and stunning Art Deco architecture. Visitors can enjoy an inviting climate, with average temperatures ranging from 63°F to 89°F, and the warm waters reaching up to 86°F during the summer months.
Top 10 Most Instagrammable Floridian Beaches
|
Rank 
|
Beach |
County |
Total Hashtag Count |
|
1 |
South Beach (Miami Beach) |
Miami-Dade County |
9,087,000 |
|
2 |
Palm Beach |
Palm Beach County |
6,213,000 |
|
3 |
Clearwater Beach |
Pinellas County |
1,792,000 |
|
4 |
Daytona Beach |
Volusia County |
1,638,000 |
|
5 |
Panama City Beach |
Bay County |
1,131,400 |
|
6 |
Pompano Beach |
Broward County |
1,120,900 |
|
7 |
Sunny Isles Beach |
Miami-Dade County |
1,097,000 |
|
8 |
Vero Beach |
Indian River County |
1,033,800 |
|
9 |
Deerfield Beach |
Broward County |
1,020,800 |
|
10 |
Cocoa Beach |
Brevard County |
975,800 |
Palm Beach in Palm Beach County ranks second with a total of 6.21 million hashtags. Located on a narrow barrier island off the Atlantic coast, Palm Beach is surrounded by picturesque palm trees and flawless sandy shores. Last year, the region known as The Palm Beaches, stretching from Boca Raton to Jupiter, saw record-breaking tourism numbers, with 5.19 million visitors.
Clearwater Beach in Pinellas County takes third place with 1.79 million hashtags on Instagram. This stunning Gulf Coast destination stretches over two-and-a-half miles and is famous for its soft white sands, earning nearly 13,000 glowing reviews on Tripadvisor with an impressive 4.5-star rating. Home to a 1,000-foot-long concrete pier, Clearwater Beach is also a haven for watersports enthusiasts and a fantastic spot for exploring local marine life.
In Volusia County, Daytona Beach ranks fourth with 1.63 million hashtags on Instagram. Stretching across 23 miles, it’s conveniently located near the renowned Daytona Beach International Speedway. Visitors can enjoy a variety of beachfront shops and mild year-round temperatures, ranging between 59.3°F and 78.5°F.
Panama City Beach in Bay County secures the fifth spot with 1.13 million hashtags. Stretching over 27 miles, this coastal gem is home to two stunning state parks, St. Andrews State Park and Camp Helen. With over 6,600 Tripadvisor reviews, it holds a solid 4.5-star rating and average water temperatures of 73°F. A paradise for fishermen and scuba divers, it’s also famous for its thriving artificial reefs.
Rounding off the top ten most Instagrammed beaches are Pompano Beach in Broward County with 1.12 million hashtags, Sunny Isles Beach in Miami-Dade County with 1.09 million, Vero Beach in Indian River County with 1.03 million, Deerfield Beach in Broward County with 1.02 million, and Cocoa Beach in Brevard County with 975,800.
Commenting on the findings, a spokesperson for Westgate Cocoa Beach Resort said, “Online traction from Instagram has done more than just boost Florida’s tourism, as it has turned the Sunshine State’s iconic beaches into must-visit destinations for travelers worldwide. From the sun-drenched shores of South Beach to the laid-back charm of Clearwater, Florida’s most popular beaches are sparking wanderlust like never before.
“Florida’s beaches are not just a place to relax, but a lively and immersive experience, with each stretch of coastline offering its own unique vibe, from the lively nightlife of Miami Beach to the family-friendly atmosphere of Destin. As social media continues to shape travel trends, Florida’s beaches are at the forefront, capturing the attention of beach lovers and sun-seekers alike.”
The study, conducted by Westgate Cocoa Beach Resort, analyzed over 550 beaches across Florida’s coasts, tallying the total number of posts linked to the three most popular hashtags for each beach.
Methodology: The study compiled a list of over 550 beaches in Florida, excluding locations categorized as lakes or those with overly vague names (e.g., “Dog Beach” or “Memorial Park”).
Each beach was individually searched on Instagram to gather hashtag data. For each beach, the total number of posts for the three most frequently used hashtags was collected and combined. Variations of hashtags were included, such as “#VeroBeach,” “#VeroBeachFL,” and “#VeroBeachFlorida,” depending on the terms associated with the beach’s name.
The total calculated hashtags represent the all-time number of hashtags used for each beach on Instagram.
Source: Westgate Resorts
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