When people think of Miami’s beauty aesthetics, healthy and vibrant skin, a glowing complexion, a mindset of health and wellness, and fashion-forward thinking often come to mind. The Miami beauty feel is one sought after by consumers and famous people alike.
Charette Cosmetics embraces the Miami vibe and leads the way in the South Florida beauty space, exemplifying the celebrity-favored, skin-all-aglow aesthetic of Miami. As a testament to its cosmopolitan appeal, the Atlanta-bred company is moving even further South to continue influencing beauty and aesthetic trends.
Deep roots
Starting from modest beginnings as an entrepreneur, Paul Charette, the founder of Charette Cosmetics, has transformed his company into the premiere medspa destination favored by celebrities such as the Hip Hop duo City Girls, actress Meagan Good, and several “Real Housewives.” He began his journey seeking to specialize in cutting-edge anti-aging methods, groundbreaking skincare products, and particular expertise in catering to the unique needs of ethnic skin.
While Charette’s roots are solidly southern-borne, having been founded in Atlanta, the natural radiance and healthy skin aesthetics that Charette has made the bedrock of his business have nationwide appeal. The road to success was rather rocky when Charette first set out to make it in the medspa world.
“I lacked the necessary funds to make the business what I wanted it to be,” Charette explains. “I like to do things all the way or not at all. Many people focus on basic treatments, but I was determined to offer advanced combination treatments and provide the newest techniques and protocols.”
To offer the kind of service he dreamed of, Charette had to start small and work his way up. As he established a customer base in his native Atlanta, his medspa began to be known for thorough care and the ability to tackle even the toughest skin concerns. “We took it day-by-day and customer-by-customer,” Charette says about his early days. The approach worked, and soon he was a darling of well-known personalities.
Unique approach to skincare
Charette Cosmetics has locations in both Atlanta and Dallas and is opening its third location in Miami soon. Each location will be infused with local influence, with the signature Charette approach running as a common thread through all three.
“We want to help people identify their skin issues and solve them by treating issues promptly but safely,” says Charette. “Every client’s skin care needs are different and we are completely results-driven.”
The difference that Charette brings to the skincare space is defined by their highly specialized approach. From hyperpigmentation and injectables to specific offerings such as Brazilian butt lifts and hair implants, Charette hopes that they can offer exactly what people need, no matter how complex or specific.
Charette and his team tailor each service to the client’s needs, allowing them to expect the best results. Where they really shine, however, is with their approach to clients who have unique ethnic skin needs, such as hyperpigmentation and spotting, sun damage, moisture balance, oil control, and keloids. The highly experienced team at Charette looks at each issue individually and offers a range of solutions that have been perfected over the years.
A wealth of options
People flock to big cities like Miami for options — restaurants, entertainment, and services included. Charette caters to these big-city consumers with a bevy of options available on their service menu, including Botox, tattoo removal, facials, and even penis enlargement, just to name a few.
“Science advances rapidly and we can do things today that we weren’t able to even dream of a few years ago,” Charette explains. With each innovative service that hits the market, Charette applies his signature perfectionism to offer the best in the business in terms of approach and results.
Charette also allows the local vibe to influence his offerings. Miami’s distinctive “Endless Summer” feel calls for a focus on vibrant, dewy skin and even offerings that reverse the effects of sun damage and aging. Popular skincare procedures such as microneedling and chemical peels are also part of what Charette and his team are bringing to Miami.
Paul Charette pulled himself up by his bootstraps to bring Charette Cosmetics to life and is now laser-focused on growth. “No matter where someone is from or what their style may be, we want to offer the best in innovative aesthetics,” he says.
By understanding the unique needs of each individual customer, Charette and his team are dedicated to always being on the cutting edge. “We are excited about our move into Miami,” he says. “We have an eye on future growth and continuing to offer what people are looking for and that they can’t find anywhere else.”
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