Home Automobiles The Lexus LS Has A Dramatic New Look, Luxury Feel (Video &...

The Lexus LS Has A Dramatic New Look, Luxury Feel (Video & Pictures)


  • Radical new design with coupe-like silhouette, yet spaciousness of prestige sedan
  • New platform for greatest-ever LS agility and comfort
  • All-new twin-turbo V6 with 416 horsepower
  • 10-speed automatic transmission
  • All-new Lexus Safety System+ A (Advanced) Package available
  • New level of flagship luxury in every aspect
  • Interior inspired by traditional Japanese aesthetics
  • Starting around $75,000

It is entirely possible that no single automobile has, upon its introduction, upended a deeply established category as decisively as the first Lexus LS did when it launched the luxury brand 28 years ago. The original luxury disruptor, the Lexus LS has for nearly three decades set benchmarks for powertrain smoothness, ride quietness, craftsmanship, attention to detail, documented dependability and long-term quality.

The Lexus brand supported that groundbreaking vehicle by setting and maintaining new standards for customer experience and satisfaction.

Now, Lexus is repeating history with the introduction of the all-new, fifth-generation LS flagship sedan for 2018.

Inside and out, the new LS reflects a strong, uniquely Japanese identity and approach to luxury and offers innovative technology with a human touch. Yet the all-new LS was designed to be the brand’s latest global citizen, available in over 90 countries.

Longer, Lower, Wider – and More Exciting
Longer and lower than the model it replaces, the all-new LS debuts a strikingly sleek and bold design with a coupe-like silhouette punctuated by the unique Lexus design language.

A new driver-centric performance feel stems from building the LS on the company’s all-new global architecture for luxury vehicles (GA-L). This premium rear-wheel drive platform, an offers a more dynamic driving experience while further elevating renowned Lexus comfort.

The original Lexus LS won acclaim by anticipating what luxury customers would want, rather than by simply amplifying what established luxury automobile brands offered at the time.

In that spirit, the 2018 LS sedan’s spacious cabin, unique appointments, and visionary technology will once again surprise customers by resetting expectations for a global flagship sedan.

A Flagship Reborn
The original LS launched the Lexus brand and the all-new 2018 LS advances the brand’s more dynamic direction. Each generation of LS sedan leading up to the all-new 2018 iteration has elevated the state of luxury, craftsmanship, performance and safety in its own way.

To create the 2018 LS, Lexus took the approach of starting from new, reimagining what a flagship sedan should be, as if launching the brand once again. The goal was not to just improve on what Lexus had done, but to exceed expectations of global luxury customers.

A common thread through all LS models remains: Omotenashi, the concept of Japanese hospitality. Applied to a luxury automobile, it means adopting a human-focused approach to the vehicle: taking care of the driver and passengers, anticipating their needs, attending to their comfort and helping to protect them from hazards.   Continue reading