People have likely been drinking Scotch whisky for over five hundred years. But eating Scotch whisky in capsules made from seaweed? Yeah, that’s only been happening for a few days or so.
Speyside distillery The Glenlivet—the world’s second best-selling brand of Scotch—has unveiled its “Capsule Collection,” described as “glassless cocktails” that are instead served in a casing produced from seaweed-extract, billed as “one of nature’s most renewable resources.” (Apparently, reusable glassware just isn’t sustainable enough!) Each capsule contains 23 milliliters of booze that can be enjoyed simply by popping the whole thing in your mouth and biting for “an instant burst of flavor.” Drinkers can then simply swallow the capsule which is “fully biodegradable” (which hopefully could have gone without saying!)
“As a brand that celebrates originality, we are always looking to break the conventions that have determined how single malt Scotch has historically been enjoyed,” Miriam Eceolaza, director of The Glenlivet, said in the announcement. “The Glenlivet Capsule Collection does exactly that, and we’re excited to see how people react when they try our glassless cocktails. Our founder, George Smith, always went against the grain, bucking tradition and doing things differently. The Glenlivet Capsule Collection continues his pioneering spirit today.”