Home Today Is Since 2012, #Givingtuesday Has Generated Over $1 Billion Dollars In The US

Since 2012, #Givingtuesday Has Generated Over $1 Billion Dollars In The US

National Day of Giving encourages giving back. It takes place the Tuesday after Thanksgiving.

After we’ve spent the weekend shopping and looking for the best deals possible, this day reminds us to give to those less fortunate. On the Tuesday after Thanksgiving charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.

  • Giving Tuesday was created when two organizations, the 92nd Street Y and the United Nations Foundation came together in 2012, about a month before that year’s Thanksgiving. Their intention was to set aside a day that was all about celebrating the generosity of giving, a great American tradition.
  • Here are 31 ideas for Giving Tuesday and 48 general fundraising ideas to add to your calendar
  • Last year, nonprofits from more than 150 countries participated to raise an impressive $400 million through 3.6 million individual gifts.
  • At the top of the list is that people who donate on Giving Tuesday tend to be more engaged than donors acquired on other days of the year, according to Classy platform data.
  • Of return donors who became recurring donors, those whose first interaction with an organization was on Giving Tuesday became recurring donors faster than those whose first interactions were outside of Giving Tuesday.
  • Return donors who make their first donation on Giving Tuesday typically return to fundraise after 214 days, unlike donors from other days in the year who return after 301 days.
  • Of donors acquired on Giving Tuesday, 15% will give again before the next Giving Tuesday.
  • New donors acquired through Giving Tuesday become peer-to-peer fundraisers 3 to 4 times more frequently than donors acquired on December 31.
  • Last year, Giving Tuesday saw a year over year increase of 300% on total donations and a 28% increase in new monthly donors.
  • In 2018, the mean gift size (meaning the average between everybody who donated) on Giving Tuesday was $105.55
  • Since 2012, #GivingTuesday has generated over $1 billion dollars in the US
  • As a whole, #GivingTuesday campaigns received over 14.2 billion social media impressions.
  • In 2018, nonprofits raised over $125 million using Facebook fundraiser, from 473,000 donors.
  • Nearly 3/4ths of those donors had never donated through Facebook before.
  • 46% of donors have never heard of #GivingTuesday.

Sources:

National Day Calendar

Faith Based Events

Days of the Year

Whole Whale

Classy

Win Calendar

Neon CRM


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