For some of us, one fancy car is indistinguishable from the next. They all blend together in a giant blob of things-we-can’t-afford. Whether it costs $300,000 or $1 million, a sports car is just another item on this growing list — right after student-loan debt and a new water heater.
In Fort Lauderdale, the New Auto Toy Store is known for its fleet of superexpensive and superflashy sports cars. Since opening more than 30 years ago, the shop has sold over a billion dollars worth of cars – which isn’t too surprising, considering that the inventory is one big mashup of Maseratis, Lamborghinis, Aston Martins, McLarens, and Rolls-Royces.
But one item on the shop’s inventory — or its price tag, really — is causing sports cars aficionados to do a double take: a 2008 Bugatti Veyron Vivere. It’s one of only two on the planet and the only one in the USA. It’s listed at $2.3 million and sitting inside the shop on Federal Highway right here in Fort Lauderdale. (To put that into perspective: For $2.3 million, a person could buy 20 Lamborghinis. Currently, the second most expensive car at the New Auto Toy Store is a 2012 Ferrari, listed at $309,000.)
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