Gaming lifestyle products have slowly but surely crept from the realm of clothing and specially designed furniture to food and drink. Perhaps you’ve seen Gamma Labs’ G Fuel or, god forbid, have actually tried it. Maybe you even own a coveted gaming chair.
Well, Microsoft is getting in front of an all-new trend — gaming-oriented personal care products — by partnering with the brand behind Axe body spray to produce new Xbox-branded body wash, shower gel, and deodorant.
The product line, because it will be exclusive to Australia when it launches in July, is branded under Axe parent company Unilever’s Lynx line, which is just the name for Axe in markets outside the US. According to GameSpot, Microsoft expects gamers to “power up” with Xbox Lynx products before leaving the house, presumably where they will do the absolute minimum required of them before returning home to game.