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Not All Product Reviews Are For Real

By Al Sunshine, SouthFloridaReporter.com, Consumer Investigator, Oct. 21, 2015 – Shop much online?

if you do, you probably rely on those glowing product reviews you see on Amazon and other online vendors. But who’s writing those reviews, and are they getting paid for “Good Reports”?

The Feds have filed some charges in these cases.

But now one of the worlds biggest online vendors, Amazon, is fighting back to better safeguard it’s integrity. It’s filing a lawsuit against about 1000 “reviewers” who may be promoting products thru paid endorsements.

Faith Based Events

So what can customers do about it?

Read the fine print and try to research as you can about the products you’re buying online, and make sure to read the vendors return/refund policy.

In Amazon’s case, they’ve earned their customers loyalty with a basic no-nonsense return policy.

Don’t forget about bogus reviews as we approach the start of the 2015 holiday shopping season. Online purchases are expected to be even bigger than years’ past. And smart shoppers may have a little bit more homework behind the scenes, trying to figure out if a product is really a great deal, and if the glowing reviews are the real-deal or paid-for fakes.

Al Sunshine is a South Florida-based Broadcast and Digital Journalist whose career has spanned more than 40 years at the local and national levels. His award-winning investigations have triggered more than a dozen state and local consumer protection laws and his work’s been cited in Congressional Testimony before the U-S House of Representatives. He is best known for his “Shame On You” features for CBS Miami which sought to expose businesses, agencies and individuals defrauding or deceiving consumers, as well as endangering the safety and welfare of the general public. In 2013 Al retired from CBS Miami to set up his own Digital News Business, “Sunshine News, LLC” and Al continues to blog for the Radio, Television, Digital News Association, sponsors of the prestigious Edward R. Murrow Awards”. An avid environmentalist, Al is one of the founding members of the “Miami Pine Rocklands Coalition”. The Florida Non-Profit is fighting to save and restore the last 2% of Pine Rocklands found only in South Florida and nowhere else in the continental United States. Al was recently elected its President.