Delta gives customers first-ever map view of bag’s journey
Maps are an integral part of travel, but for those taking to the skies with checked bags, visibility to a piece of luggage and its journey through the belly of the airport and from one plane to the next is lacking.
That’s changing for Delta Air Lines [NYSE: DAL] customers who now have a map view of their bag’s last scanned location on the Fly Delta mobile app.
“We’re the first carrier to offer this level of visibility,” said Bill Lentsch, Delta’s Senior Vice President – Airline Operations and Airport Customer Service. “From the moment our customers drop off their bag, we want them to know we’re looking out for it every step of the way and working to take the stress out of flying one innovation at a time.”
Screenshot of map view on the Fly Delta app
The new map enhancement builds on Delta’s industry-first, system-wide launch of Radio Frequency Identification (RFID) bag tags and the roll out of RFID tracking technology at 84 airports in the U.S.
All domestic stations now offer map view of the bag’s journey and international stations will receive this technology in the coming months.
When a customer wants to see the location of their bag on the map, the display starts by showing a zoomed out map of the U.S. as the bag travels from one airport to the next. The map then automatically zooms to airport view and users can follow their bag along its journey via pins, with the last known location identified by a suitcase icon. Tapping any of the pins or the icon will provide additional text information about the location of the bag.
Push notifications will sync with the app later this year and offer Delta customers down-to–the-minute updates on their checked baggage.
SOURCE Delta Air Lines
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