Home Bloomberg.com It’s The End of Cheap Flying as Americans Tire of Budget Airlines

It’s The End of Cheap Flying as Americans Tire of Budget Airlines

The Frontier Airlines check in at Hartsfield-Jackson Atlanta International Airport. (Photographer: Dustin Chambers/Bloomberg

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It may seem like a worsening economy would be a boon for ultra-budget carriers, but in reality it’s the opposite. People who can’t afford to fly don’t really trade down, they just stop flying — leaving mostly those traveling for business, internationally or on loyalty points, up for grabs.

That comes as the industry has undergone a big shift: Lower-cost airlines such as Spirit and Frontier have sought to go more upscale, and full-service carriers like Delta Air Lines Inc. and United Airlines Holdings Inc. have broadened their range to capture budget-minded travelers. JetBlue Airways Corp. has sought to offer lower fares but with a more upscale ambiance such as vegan leather seats and self-serve snacks.

Demand for domestic leisure travel — the bread and butter for low-cost carriers — is rapidly evaporating as President Donald Trump’s trade war rattles consumer confidence. It’s thrown airlines’ hopes for a banner year and higher ticket prices out the window, and with it, an expected tailwind for discount carriers retooling their offerings.

Faith Based Events

Most US airlines have withdrawn their full-year earnings forecasts.

Even as more passengers look for bargains, it’s discount carriers that stand to be hit hardest from the downturn ripping through the aviation industry.

“I am honestly just done with them overall for our major family trips,” said Jim Wahlen, a 42-year-old who works in commercial property maintenance. “I have flown Spirit, Frontier, and Allegiant in the past and it is always just stressful on what they are going to charge you for and when.”

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