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Is a Mobile Ad Blocker for You?

 By To block ads or not to block ads on your mobile device? That’s the philosophical dilemma facing consumers since Apple added support for ad blockers to its iPhone operating system a couple of weeks ago.

To help answer the question, we decided to put multiple ad blockers to the test. Over the course of four days, we used several ad-blocking apps on our iPhones and measured how much the programs cut down on web page data sizes and improved loading times, and also how much they increased the smartphone’s battery life.


  1. Wondering why no one besides Bloomberg is addressing the $6.5 billion dollar ad fraud issue also plaguing ad networks. Where publishers funnel fake bot traffic to their webpages to earn more revenue, and defraud the networks. Ad Blocking will only seek to encourage the development of a better, more honest framework for all parties involved moving forward!.

    My favorite ad blocker so far has been Quest Ad Blocker: