Home Consumer Hershey’s Newest Bar With ZERO Chocolate! Wait, What! (Video)

Hershey’s Newest Bar With ZERO Chocolate! Wait, What! (Video)

Nov 12, 2017

We all know Hershey’s new bar is chocolate-free, but that’s far from the most confusing thing about it. Buzz60’s Nathan Rousseau Smith (@fantasticmrnate) has more.

That was fast.

Early last week the CEO of Hershey, Michele Buck told Fortune she wanted to take the company beyond chocolate and turn it into an “innovation snacking powerhouse”. The very next day the legacy chocolatier announced the release of its first new bar in more than two decades — and it doesn’t contain any chocolate.

After 100 years of making chocolate, we struck Gold. Introducing Hershey’s Gold bars. Creamy, crunchy, salty, sweet. #tastethegold Dec. 1st. pic.twitter.com/LuGWwyClbF

— HERSHEY’S (@Hersheys) November 1, 2017

The new bar, which was concocted with an eye to Hershey’s sponsorship of the U.S. Olympic Committee, was introduced by eight-time olympic medalist Apolo Ohno on the TODAY Show. He stood in front of a fake ski slope on Rockefeller Plaza, which was constructed to celebrate the countdown to the Winter Olympics in South Korea.