There’s a mystery in the chocolate world and twitter isn’t having it.
Hershey is making changes after an overwhelming number of Hershey’s Kisses were discovered to have their tops broken.
The Hershey Company’s operations team is investigating what caused the issue, Jeff Beckman, director of corporate communications for Hershey, told Business Insider on Thursday.
“There are a lot variables involved in food production, which creates the variability in how a finished product looks,” Beckman said in an email. “They are looking at how to tighten up the variability to deliver a better consumer experience.”
Beckman said the operations team had not shared what exact variable may have caused the issues with the tips of the Kisses.
On Wednesday, Business Insider reported that people have been taking to social media to complain that they discovered after unwrapping their holiday-themed Hershey’s Kisses that the tops of the candies had already been broken off.
When we purchased a bag of holiday Hershey’s Kisses at a CVS store in New York City, we similarly discovered that every candy we unwrapped had a broken tip.
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