In a world first for destination marketing, the Greater Fort Lauderdale Convention & Visitors Bureau has launched a 24/7 digital TV network – “Hello Sunny TV” – to highlight the region’s growing appeal to potential visitors.
The Hello Sunny TV network will include a LIVE weekly show planned to launch in early 2017, and will preview the upcoming week’s events and activities, as well as a dining segment and spotlight on the people and personalities behind Greater Fort Lauderdale.
“Being the first destination to launch an entire network of activity, not just a channel, is an indication of our confidence, and investment, in our community as the best brand ambassadors to communicate Greater Fort Lauderdale’s unique appeal through compelling content delivered in an interactive way,” said Stacy Ritter, president and CEO, Greater Fort Lauderdale Convention & Visitors Bureau.
The new Hello Sunny TV is available on desktop and mobile devices at Sunny.org/tv, smart TVs and streaming media players like Apple TV 4 and will soon be available on Roku. All live content will also be streamed through the @VisitLauderdale Facebook page.
For more information, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit Sunny.org.
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