By Al Sunshine, SouthFloridaReporter.com, Consumer Investigator, Sept. 16, 2015 – Maybe this answers why we’re starting to see holiday shopping displays already so soon this year.
It seems those Holiday Displays used to wait until after Halloween with the biggest Kick-Off in the weeks leading up to Thanksgiving.
But I’m hearing from some stores managers that their early holiday displays actually started going up OVER THE SUMMER!
And it’s starting to get more consumer attention, which is the point of it all..
A new CreditCards.Com survey says some 32 Million shoppers have already started their holiday spending and 2% are already DONE.
Wonder what they’re buying?
About 1 in 7 American adults (14%) have begun their holiday shopping; this includes:
- Parents are about twice as likely (20% to 11%) as those without kids to have started holiday shopping already.
- 18% of those who said they’d primarily do their holiday shopping online said they’d already started.
- 15% of Americans said they plan to start shopping earlier this year compared to last year.
- 2% of all consumers – or about 4.6 million people – have already finished their holiday shopping.
- 23% expect to finish shopping by the end of November.
- 30% of folks making $30,000 per year expect to finish before December 1st
“About 1 in 7 American adults (14%) said in a survey done over Labor Day weekend that they had already begun their holiday shopping. That means that about 32 million American adults started crossing gifts off their holiday shopping list before many kids around the country even finished their summer break. Holiday shopping early birds include:
Parents are about twice as likely (20% to 11%) as those without kids to have started holiday shopping already.
Online shoppers: 18% of those who said they’d primarily do their holiday shopping online said they’d already started.”
Some local consumers like the idea of spreading out their shopping and not fighting al the holiday crowds to find their early bargains.
Sandy Hershenson Ginsburg Loesche: Pay cash! No bills to come up & surprise you later. Use layaway if need be, but that’s almost like cash. & no service fees. If you use your debit card. Most banks have rewards that put money in your savings account. It’s a win win situation.
Of course, the big trick is PAYNG FOR IT ALL. But that’s another headline – “Consumer Struggle with all those Holiday Shopping Bills Earlier than ever!”
To view the study findings, CLICK HERE.
PSRAI obtained telephone interviews with a nationally representative sample of 1,004 adults living in the continental United States. Interviews were conducted by landline (501) and cell phone (503, including 311 without a landline phone). Interviews were done in English and Spanish by Princeton Data Source from September 3 to 6, 2015. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is ± 3.7 percentage points.
CreditCards.com, named a “Best Site for Managing Your Credit” by MSN Money, is a leading online credit card marketplace, bringing consumers and credit card issuers together. At its free website, consumers can compare hundreds of credit card offers from America’s leading issuers and banks and apply securely, online. CreditCards.com is also a destination site for consumers wanting to learn more about credit cards. Offering advice, news, features, statistics and tools, CreditCards.com helps consumers make smart choices about credit cards. In 2014, over 22 million unique visitors used CreditCards.com to find the right credit card to suit their needs.