DFCU Financial may be new to South Florida, but it brings with it a 75-year tradition of putting people first. From the beginning, DFCU has focused on building lasting relationships, offering thoughtful guidance, and helping members reach their goals.
That approach is now taking root in Florida, where residents and business owners are finding something meaningful in DFCU’s friendly service and deep commitment to its community.
A one-of-a-kind Cash Back program
One of the first things new members notice is DFCU’s one-of-a-kind Cash Back program. For nearly two decades, the credit union has returned a portion of its profits directly to members, just for doing their everyday banking. To date, that total is nearly $500 million.
“In essence, we give back to our members just for trusting us as their financial partner,” said Ryan Goldberg, President and CEO. “It’s one of the ways we say thank you for being part of DFCU.”
The program is more than a standout benefit; it reflects DFCU’s commitment to sharing its success with its members and showing appreciation for their loyalty. According to Goldberg, it’s part of how DFCU stays focused on doing right by its members.
Recognizing everyday heroes
That same mindset of appreciation was front and center during DFCU’s recent First Responders Day, held May 16 at the Naples branch. The team welcomed officers from the Collier County Sheriff’s Office, City of Naples Police Department, and City of Naples Fire Department.
It wasn’t the first time DFCU hosted the event, but this year brought an even bigger turnout. First responders parked a SWAT display vehicle and Mustang patrol car outside the branch, both of which became popular photo stops for attendees. Inside, tables were filled with team members and local heroes taking time to connect over lunch and conversation.
Several local businesses also joined in to support the event, donating food, refreshments, and giveaways to help show appreciation for the first responders. Their generosity added to the warm, welcoming atmosphere and reflected the strong community spirit across Naples.
“We were honored to welcome the people who serve our community every day,” said Tracy Patino, SVP Market Manager. “It was a small way to say thank you and let them know how much we appreciate what they do.”
Solutions that fit real life
While events like First Responders Day reflect DFCU’s commitment to its community, it’s the daily service that leaves a lasting impression. Whether helping someone open their first account, buy a home, or secure a loan to grow their business, DFCU’s team takes the time to understand each member’s goals and recommend solutions that make sense.
That includes the Gratitude Mortgage program, which was created to support those who give so much to others. The program offers exclusive benefits for teachers, healthcare workers, active and retired military, and first responders, making it easier for them to achieve their goals of home ownership.
“It’s about building trust, being accessible, and showing up when it matters,” said Mike Durkin, Southwest Florida President. “That’s how we approach every conversation — with care, respect, and the goal of helping people succeed.”
Growing with purpose
In addition to the community support DFCU provides throughout the year, it’s also marking its 75th anniversary in a meaningful way — by donating $75,000 to nonprofits across the communities it serves. Members are invited to nominate organizations that matter to them, ensuring the impact reflects the values of those who bank with DFCU.
“This anniversary isn’t just about looking back,” said Goldberg. “It’s about making a difference today and continuing to grow with the people and communities we serve.”
A strong start in South Florida
Whether it’s recognizing first responders, supporting educators and frontline workers, or helping local businesses expand, DFCU’s focus remains the same: meaningful relationships and banking that puts people first.
It may be new to South Florida, but DFCU’s approach is already making a difference — and this is only the beginning.
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