I like Tic Tacs, but they send mixed messages. They come in a lot of minty flavors: Freshmints, Wintergreen, Spearmint Mix, Mint Evolution, and Frosty Mint. But sometimes these “mints” pose as candy: Apple Mix, Strawberry Fields, Fruit Adventure, and Orange. As a kid, I loved the Orange Tic Tacs and could easily eat an entire pack in one sitting. Because they’re candy—you wouldn’t do that with mints. Now, Tic Tac is releasing a new flavor with a huge cross-promotional partner, and the mint-versus-candy question is as up in the air as ever.
Tic Tac Coca-Cola is billed as “a unique collaboration between two iconic brands.” It’s certainly a coup for Tic Tac: Though brand collaborations have become the norm, Tic Tac isn’t known for partnerships, but landing the global soft drink king is a big deal. Meanwhile, as Tic Tac maker Ferrero boasts, this new collab “brings Coca-Cola into the Sweet Package Food market.” And not only are the labels emblazoned with a Coca-Cola logo, each tiny white mint also sports the red cola logo, keeping Coke’s branding front and center. The limited-edition product “will be available in the next few months in more than 70 countries all around the world.”