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Black Friday Sales – No Longer A Secret

Walmart Black Friday Ad (TheBlackFriday.com)

By Patrick Frye, Inquisitr.comFor SouthFloridaReporter.com, Nov. 12, 2015 – The fully leaked Walmarts ads are now online! In addition, Walmart has announced a major change to their Black Friday sales strategy that is a game changer.

In a related report by the Inquisitr, the official Sam’s Club Black Friday ads have been released online. In addition, Best Buy released its ads and we compared the deals on the Samsung 4K TV deals. Sears’ Black Friday ads also leaked recently, but their doorbusters focused on appliances instead of electronics.

Walmart’s 2015 Black Friday ads pretty much define the holiday shopping season. While it’s possible that other companies may offer better deals on certain items, Yahoo Tech notes that their market dominance is the largest factor in their success.

“Sure, all the big retailers – Costco, Target, Best Buy, Kohls, etc – compete to siphon more dollars from your pocket while you’re still recovering from a tryptophan coma. But none have the reach of Walmart, the world’s largest corporation,” Yahoo wrote. “Last year, the company hauled in more than $480 billion in revenue. To put that in perspective, Walmart is the equivalent of around five Amazons, nearly seven Googles — err, Alphabets — and more than 38 Facebooks.”

Due to this overwhelming power, they also define when, how, and where American shoppers will be forced to go for the best deals.

Walmart’s Black Friday Hours Begin On Thanksgiving Day

Based upon the leaked press release (which apparently has already been taken down), Walmart’s Black Friday sales start at 12:01 a.m. PST on Thanksgiving morning online and at 6 p.m. Thanksgiving Day in-stores. The company also says they will feature their One-Hour Guarantee on select items from 6 p.m. to 7 p.m. on November 26.

The day before Black Friday is supposed to be focused on family and giving thanks, but retailer executives believe some customers will thank them for moving up the hours for the doorbusters. For example, Rosalind Brewer, president and CEO of Sam’s Club, believes that starting Black Friday sales on Thanksgiving evening will actually reduce stress, not increase it to maddening levels.

“Our members have told us that the holidays leave them feeling time-strapped. The new Pre-Black Friday Event is designed to help alleviate some of the stress that comes with preparing for a big meal and having a gift list to fulfill,” she said. “We want members to come explore our new holiday items, take advantage of the special savings, and enjoy getting their shopping done without feeling rushed.”

According to a Black Friday survey released by FatWallet.com, 42 percent of Americans said they do not like stores opening on Thanksgiving, yet we are still likely to see some of these same people waiting in line for the Black Friday doorbusters.

“Despite ever early Black Friday creep and some disdain for stores opening on Thanksgiving, consumers still expect the deepest savings during the main holiday weekend,” said Brent Shelton, FatWallet’s online shopping expert. “They know their best opportunity to make smarter purchases happen when they can compare all the deals from all the Black Friday ads versus settling for what retailers offer in select early sales.”