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Best Stores for Black Friday (Video)

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With total holiday spending expected to reach $656 billion this year — up from nearly $631 billion in 2015 — the personal-finance website WalletHub conducted an in-depth analysis of 2016’s Best Stores for Black Friday.

WalletHub surveyed 8,000 deals from 35 of the biggest U.S. retailers’ 2016 Black Friday ad scans to identify the stores offering the biggest discounts in various product categories, such as “Appliances,” “Jewelry” and “Toys.”

Best Black Friday Retailers (Avg. % Discount)
1 Macy’s (63.35%) 6 Kohl’s (58.15%)
2 Stage (62.81%) 7 Shopko (55.55%)
3 JCPenney (62.79%) 8 Fred Meyer (49.70%)
4 Harbor Freight (62.58%) 9 Craft Warehouse (45.03%)
5 Gordmans (61.59%) 10 Sears (43.89%)

Key Stats

  • Macy’s has the highest overall discount rate at 63.35 percent, whereas Big Lots has the lowest at 23.52 percent.
  • The overall average discount for Black Friday is 39 percent. Consumers should aim for this discount amount or higher to avoid Black-Friday traps.
  • The “Toys” category has the biggest share of discounted items, 28.26 percent of all offers, whereas the “Books, Movies and Music” category has the smallest at 0.93 percent.

Buzz60 Video: Major retailers like Costco, Home Depot and REI announced they won’t be open Thanksgiving Day, and will instead open on the actual Black Friday. Sean Dowling (@seandowlingtv) has more.

Richie Bernardo For a WalletHub News Release posted on SouthFloridaReporter.com Nov. 16, 2016 

WalletHub is the first-ever website to offer free credit scores and full credit reports that are updated on a daily basis. But we consider that just an appetizer, as we’ve built the brain of an artificially intelligent financial advisor that will truly leave your wallet full. WalletHub’s brain performs three primary functions, providing: 1) Customized credit-improvement advice; 2) Personalized savings alerts; and 3) 24/7 wallet surveillance. Such features are supplemented by more reviews of financial products, professionals and companies than any other website offers and a diverse community of subject matter experts. WalletHub is owned by Evolution Finance, Inc. and is based in Washington, DC.