Earlier this year South Florida Reporter wrote about the election for the “next great peanut flavor.” Today, we can report the results, and the winner is… “Coffee Nut.”
In honor of the brand’s 75th anniversary, M&M’S asked fans to choose the brand’s newest peanut-flavored addition to join Original Peanut on shelves. With more than one million votes cast, M&M’S is proud to announce Coffee Nut as the flavor loved most!
Starting in August, the Coffee Nut flavor will join M&M’S Original Peanut, which was first introduced in 1954, on shelves at retailers nationwide. Coffee Nut defeated two other peanut-flavored challengers – Honey Nut and Chili Nut to win consumers’ votes.
“We are so thrilled that our fans helped to shape our brand’s vibrant future,” said Tanya Berman, Director, M&M’S Brand. “Flavor Vote was the perfect campaign to show how much we value our fans’ opinion. The brand is looking forward to adding Coffee Nut to our peanut flavored line up in August.”
M&M’S Official Taste Tester Is…
Once fans cast their vote for their favorite new M&M’S Peanut flavor, they were entered for the chance to win $100,000 and earn the title of the official M&M’S Taste Tester. This year’s official winner is Jason Y. from Raleigh, NC!
Fans can purchase M&M’S Coffee Nut at retailers nationwide in early August.
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