Amazon can’t provide a fitting room for trying on that new pair of jeans before purchasing them, but a new feature for Amazon Prime members is taking a crack at being the next best thing.
The company on Tuesday announced Amazon Prime Wardrobe, which will allow users who pay for the e-commerce giant’s subscription service to pick out clothing items they like, try them on and send back whatever doesn’t fit at no charge.
The feature — which is currently in a test run but is accepting sign-ups for notification when it launches — lets customers choose a minimum of three clothing items or accessories such as shoes or watches (and a maximum of 15) from more than a million products available on Amazon Fashion. That includes labels beyond Amazon’s house brands, such as Calvin Klein, Hugo Boss, Levi’s, Adidas, Timex, Theory and J Brand jeans.
Customers only pay for what they choose to keep — an arrangement similar to fashion start-ups Trunk Club and Stitch Fix. Orders come with a resealable box and prepaid labels for returns that can be dropped off at a UPS store.