Wendy’s is closing out the year with a sizzle, offering fans a chance to grab its popular Jr. Bacon Cheeseburger (JBC) for just one cent. The promotion is set to take place on Tuesday, December 30, 2025, in honor of National Bacon Day.
The deal allows customers to purchase the classic burger—which features a fresh, never-frozen beef patty, Applewood-smoked bacon, American cheese, crisp lettuce, tomato, and mayo—for a single penny when they make another purchase. Whether you are grabbing a Frosty, a side of natural-cut fries, or a drink, you can add the JBC to your order for the price of a copper coin.
As with many of Wendy’s high-value promotions, there are specific digital requirements to claim the discount. The offer is exclusively available through the Wendy’s app or the company’s official website. Customers must log in to their Wendy’s Rewards account, navigate to the “Offers” section, and apply the digital coupon to their mobile order. Alternatively, the offer can be scanned in-person at the restaurant if ordered through the app’s rewards interface.
This “penny burger” tactic has become a signature move for the fast-food giant, which frequently runs similar promotions for National Hamburger Day and National Cheeseburger Day. Industry analysts view these deals as a strategic way to drive app downloads and build long-term brand loyalty within their rewards ecosystem.
The offer is limited to one per customer at participating locations across the United States. It is not valid for delivery orders placed through third-party apps like DoorDash or Uber Eats. With the holiday season winding down, Wendy’s hopes this “bacon bash” will give fans one last reason to indulge before the New Year’s resolutions begin.
Sources:
- Quartz: Wendy’s Jr. Bacon Cheeseburger will be sold for one cent
- Charlotte on the Cheap: Wendy’s celebrates National Bacon Day with 1¢ Jr. Bacon Cheeseburgers
- Mile High on the Cheap: Wendy’s Celebrates National Bacon Day with Jr. Bacon Cheeseburger for 1¢
- Time Out: Snag a bacon cheeseburger for $0.01 at Wendy’s for one day only
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