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3 Tips to Feel (and Sound!) More Comfortable on Sales Calls

Sales Calls

For business owners or sales agents, sales calls can be one of the most intimidating things to learn and master. However, sounding comfortable and confident in a sales call can go a long way in boosting customer satisfaction and making sales.

Whether you’re a telemarketer, salesperson, or budding entrepreneur, here are three tips on how to feel and sound more comfortable on a sales call.

Practice makes perfect

In order to master the art of sales calls, you’ll need to start practicing. Each time you make a new call, try your best to go in with optimism and confidence that you’ll make the sale. If you feel a call going in the wrong direction, switch it up. When changing the topic of a conversation, make sure to be kind and courteous and not to interrupt the person on the other line.

For every caller that hangs up on you, take the time to reflect on why you were hung upon. Reflecting on each call can help you gain insights and feedback to use for future calls. To gain confidence before making calls, try running through your script a few times with a friend or coworker.

Create a great voicemail script

Being sent to voicemail is inevitable when making sales calls. Although it can feel defeating, being sent to voicemail provides an opportunity to perfect your voicemail script. In order to leave a powerful voicemail, you’ll need to stop improvising your messages and prepare a sales script.

Preparing a voicemail script beforehand will help you effectively get your point across when you’re sent to voicemail. However, since everyone has a unique way of communicating, you’ll need to cater your voicemail to meet the needs of your audience. To figure out which script works best for specific audiences, try using a few different scripts and tracking results.

For business owners looking to maximize call success rates, predictive dialer software dials a list of telephone numbers and connects answered calls to live agents. Predictive dialers can help agents save time and make calls more efficiently. Coupled with a cloud contact center, a predictive dialing system can create a seamless omnichannel communication, ultimately reducing overhead and hardware maintenance costs.

Be genuine

Sounding genuine during each sales call can significantly boost your success rates. Prospective customers tend to buy things from people they like and trust, so sounding genuine and personable can go a long way. On the other hand, lying to customers can ruin a relationship.

Therefore, it’s essential to be honest and well-researched about the product or service you’re selling. Don’t be afraid to improvise your script to sound more genuine or offer a more personalized experience to each customer.

In addition, devote some time to researching and learning more about the product or service you’re selling. This can help you answer customer questions and feel more confident during each sales call, and will give you the ability to explain relevant details to prospective customers. In turn, this will help them make a well-informed decision about what they’re buying. 

If that customer doesn’t end up buying your product or service, they might be able to refer you to more leads because of the relationship you’ve fostered.

Although making cold calls can be a powerful technique for selling, mastering sales calls takes time and confidence. Using these techniques can ultimately help you feel and sound more comfortable during sales calls while engaging in more productive conversations.