If you want to be big on Instagram, better get into the bathtub for a selfie. Keri Lumm reports.
Bella Hadid, Kendall Jenner, Jourdan Dunn and other stars are taking selfies in bathtubs — and a number of lifestyle and fashion brands have also taken the plunge.
This new selfie trend is bubbling over.
Stars like Bella Hadid, Jourdan Dunn and Kendall Jenner are taking selfies in bathtubs like it’s the new red carpet step-and-repeat in snaps washing over Instagram feeds.
The luxury-meets-leisure grooming pastime has become the new self-care-inspired photo trend at parties and events in lieu of voguing for paparazzi on the red carpet in front of giant logos. Instead, brands are investing in the ultimate bathtub installation, filled to the brim with champagne bottles on ice, jewels and even diamonds. And it’s all about doing it for the ’gram.
“The step-and-repeat is dead,” Jamie D’Attoma, vice president of events at the New York City-based integrated marketing agency SHADOW, told Moneyish. “But that paves the way for innovating around interactive photo opportunities at an event that simultaneously communicates the brand message.”
Video by Buzz60/Keri Lumm[/vc_message]
