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Walmart Plans To Remove Artificial Colors And Other Food Additives From Store Brands By 2027

Great Value brand cereal (AP Photo/Charlie Riedel)

NEW YORK (AP) — Walmart said Wednesday that it plans to remove synthetic food dyes and 30 other ingredients, including some preservatives, artificial sweeteners and fat substitutes, from its store brands sold in the United States by January 2027.

The move announced by the the nation’s largest retailer amounts to an acknowledgment that American consumers and the U.S. government under President Donald Trump are paying attention to what goes into packaged foods. Walmart said its goal would affect about 1,000 products, including salty snacks, baked goods, power drinks, salad dressings and frosting.

Several of the ingredients on Walmart’s removal list, however, already are banned, not widely used or have not been used in the U.S. food supply for decades. Others were included despite no known problems or have been targeted by the Trump administration for review and possible elimination as an approved food additive, according to food safety experts.

Still, the action represents a “sweeping declaration and a considerable response to consumer demand and sentiment” for fewer additives in food, said Brian Ronholm, director of food policy for the advocacy arm of Consumer Reports.

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