Donald J. Trump learned a long time ago that photo opportunities could get him attention and that slapping his name on everything from skyscrapers to steaks could make him money.
As a second-time presidential candidate and now the president-elect, he is marrying the two concepts faster than ever, tying the high-profile visuals of his political life to perfumes, watches, sneakers and digital trading cards. Everything around Mr. Trump has become something to monetize, including a moment of comity with Jill Biden, the first lady, at Notre-Dame over the weekend.
“Here are my new Trump Perfumes & Colognes!” Mr. Trump wrote on social media on Sunday, along with a picture of his interaction with the faintly smiling first lady. “I call them Fight, Fight, Fight, because they represent us WINNING. Great Christmas gifts for the family.”
Under the photo was another caption, an apparent dig at Dr. Biden: “A FRAGRANCE YOUR ENEMIES CAN’T RESIST!”
Before Mr. Trump was first inaugurated, his sons moved to take over the family business, to at least create the perception of separation between a moneymaking enterprise and the highest office in the land. (Mr. Trump still maintained over 50 licensing deals in his name, according to an analysis by The Washington Post.)
This time, there is no such presumption of distance, only the churn of a conveyor belt spitting out one Trump product after another. On Monday, officials working for Mr. Trump did not immediately reply to a question about whether Mr. Trump would continue promoting products after being sworn in.
With weeks until he takes office, Mr. Trump is capitalizing on the attention of his election victory, hawking fragrances and footwear to supporters who are in the mood to celebrate. There have been $299 “Trump Crypto President” sneakers on offer, along with $119 “Victory” cologne and $299 “First Lady” shoes. There is little information available about what materials the products are made from or where they are manufactured. And according to the products’ website, sales are final.
Disclaimer
The information contained in South Florida Reporter is for general information purposes only.
The South Florida Reporter assumes no responsibility for errors or omissions in the contents of the Service.
In no event shall the South Florida Reporter be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence or other tort, arising out of or in connection with the use of the Service or the contents of the Service. The Company reserves the right to make additions, deletions, or modifications to the contents of the Service at any time without prior notice.
The Company does not warrant that the Service is free of viruses or other harmful components
