March 9th is the anniversary of the day the Barbie doll made it’s debut at the American International Toy Fair in New York in 1959.
March 9th, 1959 is also used as Barbie’s official birthday.
Barbie was one of the first toys to have a marketing strategy based extensively on television advertising. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries.
Barbie’s full name is Barbara Millicent Roberts and she was created by Ruth Handler. Ken Carson, Barbie’s boyfriend, was introduced by Mattel in 1961.
We all know a little girl that loves Barbie dolls and has at least one doll, if not a whole collection of them. Wish her a Happy Barbie Day!!
From the History Channel:
On this day in 1959, the first Barbie doll goes on display at the American Toy Fair in New York City.
Eleven inches tall, with a waterfall of blond hair, Barbie was the first mass-produced toy doll in the United States with adult features. The woman behind Barbie was Ruth Handler, who co-founded Mattel, Inc. with her husband in 1945. After seeing her young daughter ignore her baby dolls to play make-believe with paper dolls of adult women, Handler realized there was an important niche in the market for a toy that allowed little girls to imagine the future. Continue reading
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