Home Consumer These Sneakers Are Made From Recycled Chewing Gum (Video)

These Sneakers Are Made From Recycled Chewing Gum (Video)

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A new sneaker, called Gumshoe is being made of recyclable gum compounds. It will hit stores in June as Lindsey Granger explains:

Chewing gum is somewhat of a universal pastime, but the consequence is often the amount of gum left on streets when people spit it out. To reduce waste and litter, city marketing organization Iamsterdam, designer Explicit Wear, and sustainability company Gumdrop have collaborated to design a shoe from the recycled gum. Called Gumshoe, the shoe’s sole is made of recyclable compounds (known as Gum-Tec) produced by Gumdrop, and those compounds are made up of 20 percent gum.

“We discovered gum is made from a synthetic rubber. And by breaking down these properties, we were able to create a new type of rubber,” says Anna Bullus, managing director and designer at Gumdrop. According to the project, roughly 3.3 million pounds of gum make it onto Amsterdam pavements each year, and that costs the city millions of dollars to clean up. The project uses around 2.2 pounds (1 kg) of gum for every four pairs of shoes.

 

TheVerge, excerpt posted on  SouthFloridaReporter.com, April 25, 2018

Video by Veuer/Lindsey Granger

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The Verge is an ambitious multimedia effort founded in 2011 to examine how technology will change life in the future for a massive mainstream audience. Our original editorial insight was that technology had migrated from the far fringes of the culture to the absolute center as mobile technology created a new generation of digital consumers. Now, we live in a dazzling world of screens that has ushered in revolutions in media, transportation, and science. The future is arriving faster than ever.

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