A new sneaker, called Gumshoe is being made of recyclable gum compounds. It will hit stores in June as Lindsey Granger explains:
https://vimeo.com/266410897
Chewing gum is somewhat of a universal pastime, but the consequence is often the amount of gum left on streets when people spit it out. To reduce waste and litter, city marketing organization Iamsterdam, designer Explicit Wear, and sustainability company Gumdrop have collaborated to design a shoe from the recycled gum. Called Gumshoe, the shoe’s sole is made of recyclable compounds (known as Gum-Tec) produced by Gumdrop, and those compounds are made up of 20 percent gum.
“We discovered gum is made from a synthetic rubber. And by breaking down these properties, we were able to create a new type of rubber,” says Anna Bullus, managing director and designer at Gumdrop. According to the project, roughly 3.3 million pounds of gum make it onto Amsterdam pavements each year, and that costs the city millions of dollars to clean up. The project uses around 2.2 pounds (1 kg) of gum for every four pairs of shoes.
Video by Veuer/Lindsey Granger[/vc_message]
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