The Hershey Company, the company that brings us Reese’s Pieces Peanut Butter Cups, confirmed today that it’s launching a brand new product – Reese’s Pieces Peanut Butter Cups. It’s Reese’s Pieces Candy inside of a Reese’s Peanut Butter Cup.
This new innovation brings together two favorites, the iconic and irreplaceable Reese’s Peanut Butter Cup and crunchy mini Reese’s Pieces candies.
“Awesome meets awesome,” said Ryan Riess, Senior Brand Manager of the Reese’s Brand. “Our fans are going crazy about Reese’s Pieces Peanut Butter Cup. It’s a cupfusion of deliciousness. What more could you ask for?”
The new product will be available on shelves nationwide starting in mid-July. It will be available in standard two-cup size 1.5-oz. (SRP $1.29), and in king two-cup Big Cup size 2.8-oz. (SRP $1.99).
Reese’s By The Numbers
- Year Born: 1928
- Number of people in the US named Reese: 25, 606
- Reese’s makes enough peanut butter cups in one year to feed one cup of peanut butter to every person in the USA, Japan, Europe, Australia, China, Africa and India.
SOURCE The Hershey Company
Related Links
http://www.thehersheycompany.com
