Target says it has been working with a handful of brands, including sporting goods retailer Mizuno, educational toy maker Kaplan and keyboard company Casio to test a new approach to third-party retailing on its website.
Target is jumping on the online marketplace bandwagon.
The retailer announced the launch of Target +, a third-party marketplace where it will partner with other brands, in a blog post on Monday.
Selling third-party merchandise on a retail platform is nothing new. Amazon and Walmart have been doing it for years. But, Target’s approach is a little different. Instead of allowing brands and sellers to apply to be listed on the platform alongside first-party goods, Target’s program is invite-only.
“This is intended to be a very curated and select group of products and brands,” Target CMO and CDO Rick Gomez told CNBC. “We are reaching out to the brands we want.”
Brands and sellers that have been invited so far include SVSports, Mizuno, Kaplan Early Learning Company, Serenity Health & Home Décor, and Music123. The program is still in its early days and is likely to expand.
The products will be sprinkled throughout the site, and there is no way to search specifically for Target + items, which are labeled with a “ships and sold by [seller]” marking. Customers can also return the items to Target stores and get free shipping, plus 5% off for using a Target credit card, making it similar to ordering from Target directly.
Video by Buzz60/Lindsey Granger[/vc_message]
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