Home CNBC.com Donald Trump Launches His Own $TRUMP Meme Coin

Donald Trump Launches His Own $TRUMP Meme Coin

FILE - Republican presidential candidate former President Donald Trump speaks at the Bitcoin 2024 Conference Saturday, July 27, 2024, in Nashville, Tenn. (AP Photo/Mark Humphrey, File)

By Tanaya Macheel

Solana’s SOL token rocketed after a meme coin linked to President-elect Donald Trump launched on the popular blockchain network.

The price of SOL rose 12% to $247.76 on Saturday, according to Coin Metrics. Earlier, it surged nearly 23%. Ether fell more than 6%.

The moves began late Friday after the launch of a new meme coin announced on Trump’s social media accounts and issued on the Solana blockchain. “Official Trump” (TRUMP) has a market cap of more than $5 billion and is the largest meme coin on the Solana network, according to CoinGecko.

That move came ahead of Trump’s inauguration Monday, which is widely expected to usher in a new era of innovation and productivity in the crypto industry, and on the day crypto villain Gary Gensler ended his term as chairman of the Securities and Exchange Commission.

Faith Based Events

Solana is the fourth-largest cryptocurrency by market cap, excluding stablecoins. It was created in 2020 as a faster and cheaper alternative to Ethereum and now hosts some of the most popular meme coins like dogwifhat and Pudgy Penguins, as well as decentralized finance (DeFi) and gaming projects.

The token has become so popular asset managers are seeking to issue exchange-traded funds tracking its price. The decision deadline for potential ETFs from Bitwise, VanEck, 21Shares and Canary is approaching Jan. 25. ProShares on Friday evening also filed for four different ETFs based on SOL. If approved this year, SOL ETFs may only attract a fraction of the assets that flowed into bitcoin ETFs in their first year of trading, according to JPMorgan.

SOL gained 85% in 2024. It’s now about 6% off its all-time high from Nov. 22.

The latest Trump crypto project

The “Official Trump” coin was announced on the president-elect’s X and Truth Social accounts late Friday night, the same evening as the Crypto Ball, a celebration of his return to the White House held by crypto industry leaders in Washington, D.C.

It began trading at about 10:40 p.m. ET Friday at a price of $4.29 and has since rocketed 604% to $30.22, according to CoinGecko data.

A disclaimer on the new coin’s website says it is “intended to function as an expression of support for, and engagement with, the ideals and beliefs embodied by the symbol ‘$TRUMP’ and the associated artwork, and … not intended to be or to be the subject of, an investment opportunity, investment contract, or security of any type.”

There are 200 million coins initially available, which will grow to 1 billion over three years, according to the website. Just 10% is available to the public, with another 10% held in liquidity and 80% to “creators and CIC Digital,” an affiliate of The Trump Organization.

The meme coin is the latest fundraising effort to come out of team Trump – which has also launched two NFT collections – Trump Digital Trading Cards on the Polygon blockchain and Trump Bitcoin Digital Trading Cards on the Bitcoin blockchain – as well as the DeFi platform World Liberty Financial on Ethereum.


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