Customers visiting 7-Eleven® stores between now and November 11 will experience a never-before-seen promotion! 7-Eleven stores’ iconic Slurpee® drink is celebrating 50 years of frozen goodness with a Fiftee Partee. To make it an even better celebration, Kellogg’s Pop-Tarts® is throwing a “Crazy Good” party with the first-ever Slurpee birthday Pop-Tarts.
“Slurpee and Pop-Tarts are two of America’s most fun food and beverage brands,” said Kathy Hasty, 7-Eleven senior product director. “These two high-spirited brands have an unmistakable draw, and they make people smile.”
To make the Slurpee® 50! Party extra special, Pop-Tarts® is introducing Limited Edition Printed Fun Pop-Tarts® in Frosted Strawberry and Frosted Blueberry. Once unwrapped, the Pop-Tarts® reveal images of the Crazy Good Pop-Tart characters and Slurpee®birthday messages.
“The silly antics and attitudes of our Crazy Good characters delight consumers and take this Slurpee collaboration to a whole new level,” adds Gavin Bowyer, Sr.Marketing Director, Kellogg’s.
Consumers can continue the Slurpee Fiftee Partee with a Crazy Good™ Slurpee 50 Game, a Scratch ‘n’ Win game that provides consumers a chance to win 7-Eleven $50 gift cards.
“Fifty years is a milestone for any brand, and the entire Kellogg’s team encourages all Americans to join the celebration with Slurpee drinks and Pop-Tarts,” Bowyer said. “This special promotion won’t last long so we encourage people to hurry in and get their Slurpee birthday Pop-Tarts before they’re gone!”
Consumers can find their nearest 7-Eleven store: www.slurpee.com/locator.
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