Home Food Slurpee Flavored Pop-Tarts Celebrate 50 Years of Slurpees at 7-11

Slurpee Flavored Pop-Tarts Celebrate 50 Years of Slurpees at 7-11

slurpee

Customers visiting 7-Eleven® stores between now and November 11 will experience a never-before-seen promotion!  7-Eleven stores’ iconic Slurpee® drink is celebrating 50 years of frozen goodness with a Fiftee Partee.  To make it an even better celebration, Kellogg’s Pop-Tarts® is throwing a “Crazy Good” party with the first-ever Slurpee birthday Pop-Tarts.

“Slurpee and Pop-Tarts are two of America’s most fun food and beverage brands,” said Kathy Hasty, 7-Eleven senior product director. “These two high-spirited brands have an unmistakable draw, and they make people smile.”

To make the Slurpee® 50! Party extra special, Pop-Tarts® is introducing Limited Edition Printed Fun Pop-Tarts® in Frosted Strawberry and Frosted Blueberry.  Once unwrapped, the Pop-Tarts® reveal images of the Crazy Good Pop-Tart characters and Slurpee®birthday messages.

“The silly antics and attitudes of our Crazy Good characters delight consumers and take this Slurpee collaboration to a whole new level,” adds Gavin Bowyer, Sr.Marketing Director, Kellogg’s.

Consumers can continue the Slurpee Fiftee Partee with a Crazy Good™ Slurpee 50 Game, a Scratch ‘n’ Win game that provides consumers a chance to win 7-Eleven $50 gift cards.

“Fifty years is a milestone for any brand, and the entire Kellogg’s team encourages all Americans to join the celebration with Slurpee drinks and Pop-Tarts,” Bowyer said.  “This special promotion won’t last long so we encourage people to hurry in and get their Slurpee birthday Pop-Tarts before they’re gone!”

Consumers can find their nearest 7-Eleven store: www.slurpee.com/locator.

Terri Lynn has earned a reputation as a dynamo in the fast-past world of high profile public relations. Her blue chip press contacts, dazzling creativity and unstoppable determination, combined with superb writing skills, consistently produces extensive media coverage for her clients. She’s regarded as tenacious, persuasive and always gets the job done!

LEAVE A REPLY

Please enter your comment!
Please enter your name here