Presentation styles are constantly evolving, thanks to PowerPoint’s technological advancements that consistently improve and widen the program’s design capabilities. PowerPoint presentation advancements over the years have made it possible to integrate different design elements and have improved user experience with the software. These changes have set the bar even higher for presentation quality.
With help from professional PowerPoint presentation designers, you can transform dated slide decks into powerful stories that represent current trends and distill your brand’s messaging.
Before using the same font, template or style for your next presentation, consider if your slide deck is in need of an update.
You’re Using Comic Sans
Ironic, quirky fonts can be fun and make a statement. In a professional setting, however, a simple typeface like Calibri, Arial or Times New Roman are preferred over decorative choices.
Most notoriously, using the Comic Sans font in a PowerPoint is particularly frowned upon. The font now turned meme has garnered such poor response over the years that there is even a ban comic sans group. Society feels strongly about the typeface.
The takeaway is that it’s important to re-visit your font choice every once in a while. Fonts, like clothing and music, go through trends — so make sure your slide’s typeface is relevant, and most importantly, easy to read.
Too Many Transitional Elements
PowerPoint’s transition function was once one of the most entertaining elements of creating a presentation. Although these elements once made creators feel quirky and unique, transitions have become an outdated presentation trend. Nowadays, PowerPoints are about being precise, concise and minimalist and to the point — and flying images are merely distracting.
Too Much Text
It’s hard to believe that slides with mass amounts of text were ever perceived as interesting and gripping. Thanks to present-day awareness of user experience, it’s now understood that dense slides are not an effective or relevant means of storytelling.
Re-visit your slides to see what content can be represented visually. For example, if you have a list of data findings or statistics, consider enlisting the help of a presentation company to create a made-to-order infographic that you can replace the information with.
Outdated Elements
Word art, clip art — unless used ironically, these elements have no place in your professional presentation, whether it be an investor pitch or a keynote speech. Word art was once used for its audacious, vibrant appeal — but nowadays, styles have changed to be more muted and minimalist. The reality is that current presentation stylistic elements tend to skew more subtle and sleek than dramatic and loud.
Your Content Needs Repurposing
If you have been using the same slide template for years, chances are it’s outdated. Consider other modern presentations you’ve seen — does your slide deck share any of its stylistic elements?
Branding has changed dramatically with the evolution of branding guides, just as styles have transitioned to being more minimal. Your slide template should be reflective of this change — especially if you are using it consistently.
If you don’t know where to start with your slide deck template, consider a PowerPoint presentation company that offers custom template design services. With their professional help, you can update your template to be sleek, relevant and aesthetically appealing, while also distilling your brand’s message.
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