Home Bloomberg.com Shein Hikes US Prices as Much as 377% Ahead of Tariff Increases

Shein Hikes US Prices as Much as 377% Ahead of Tariff Increases

A Shein distribution center in Whitestown, Indiana. (Photographer: AJ Mast/Bloomberg)
Fast-fashion giant Shein Group Ltd. raised US prices of its products from dresses to kitchenware ahead of imminent tariffs on small parcels, in an early sign of the potential effect of the trade war on American consumers.

Most of the hikes in US prices came on Friday, with markups significantly higher in some categories than others, according to data compiled by Bloomberg News. The average price for the top 100 products in the beauty and health category increased by 51% from Thursday, with several of the items more than doubling in price. For home and kitchen products and toys, the average jump was more than 30%, led by a massive 377% increase in the price of a 10-piece set of kitchen towels. For women’s clothing the rise was 8%.

Biggest Price Jumps Observed Among Most Popular Items

% price change for some Shein listings on April 25 in the US

Source: BloombergNote: The biggest jumps observed among most popular items in beauty & health, home & kitchen, toys & games and women’s clothing categories.

E-commerce shopping platforms like Shein and Temu face a 120% tariff on many of their products due to the US government’s decision to end the “de minimis” exemption for small packages from mainland China and Hong Kong. Exporters in recent years had capitalized on the exemption, which allowed goods valued at under $800 to enter the US without tariffs or customs duties. Washington will also increase the per-postal-item fee on goods entering after May 2 to $100 and even higher after June 1.

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This article originally appeared here and was republished with permission.

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